the.com/lego

the tiny brick that conquered the world and ambushed your bare feet at 2am

means the Danish-made interlocking plastic building bricks that snap together into anything a child (or adult) can imagine.

from From the Danish phrase 'leg godt,' meaning 'play well,' coined in the 1930s by the company's founder Ole Kirk Christiansen as a name for his toy firm. There's a happy coincidence often pointed out: in Latin 'lego' can mean 'I put together' or 'I assemble' — but this is almost certainly an afterthought, not the source. The Danish playfulness came first.

clutch power
two bricks from 1958 still snap together today
tire empire
Lego makes more tires yearly than any company
pain physics
stepping on one survives 950 pounds of force
name origin
Danish 'leg godt' means play well
infinite combos
six 8-stud bricks make 915 million arrangements
for instance

lego house billund — theme park in billund, denmark opened in 1968, built entirely from lego bricks

lego movie 2014 — film that grossed $469 million worldwide, featuring lego minifigures as main characters

lego mindstorms nxt — programmable robotics platform launched in 2006, allowing users to build and code robots from lego

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