the.com/lather
The foam that convinces you soap is working harder than it actually is.
means A frothy buildup of soap bubbles and water, or, by extension, a state of nervous sweat or agitation.
from Lather traces back to Old English 'leaþor,' meaning soap foam or washing soda, and further back to a Proto-Germanic root tied to washing and cleansing. The same ancient family of words gave rise to 'lave,' meaning to wash — so lather has always been about suds, not substance. The figurative sense, 'worked into a lather,' meaning flustered or sweaty with agitation, rode in on horseback: a hard-ridden horse foams at the mouth and flanks, and by the 1800s people borrowed that same frothy panic to describe their own overheated nerves.
- real job
- traps dirt in bubbles, barely cleans by itself
- marketing trick
- added foaming agents just to feel luxurious
- shampoo myth
- rinse repeat label was invented to sell more shampoo
- horse origin
- first meant sweat foam on a horse