the.com/issuer

The entity that promises to pay you back, then prices that promise as a product.

means The organization — a company, bank, or government — that creates and distributes a financial instrument (a bond, stock, or card) and takes on the obligation behind it.

from Straightforward lineage: from the verb 'issue,' via Old French 'issue' (an exit, a going-out), rooted in Latin 'exire' — 'ex-' (out) plus 'ire' (to go). To issue was literally to send something out from yourself. Finance just kept the sense of 'sending forth' and attached a price tag.

not the seller
brokers sell it, issuers actually owe the debt
risk pricing
shakier issuer, juicier yield to compensate
credit rating
agencies grade issuers, not individual trades
stock version
companies issuing shares dilute to raise cash
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