the.com/intro
The three seconds you get before someone decides you're worth the rest.
means A short introduction — the quick first contact where names and context get exchanged before the real conversation starts.
from Short for 'introduction,' from Latin intro- ('inward') plus ducere ('to lead') — literally 'a leading in.' The clipped 'intro' is a 20th-century convenience, the kind of shortening languages do to words they use constantly: DJs needed to talk about a song's opening bars, writers about a book's opening pages, and 'introduction' was too many syllables for how often the thing came up.
- origin
- Latin intro, meaning inward
- golden rule
- shorter than you think is needed
- music use
- pop intros shrank from 20s to under 5s
- danger
- overwrites first impression, rarely gets a redo