the.com/intro

The three seconds you get before someone decides you're worth the rest.

means A short introduction — the quick first contact where names and context get exchanged before the real conversation starts.

from Short for 'introduction,' from Latin intro- ('inward') plus ducere ('to lead') — literally 'a leading in.' The clipped 'intro' is a 20th-century convenience, the kind of shortening languages do to words they use constantly: DJs needed to talk about a song's opening bars, writers about a book's opening pages, and 'introduction' was too many syllables for how often the thing came up.

origin
Latin intro, meaning inward
golden rule
shorter than you think is needed
music use
pop intros shrank from 20s to under 5s
danger
overwrites first impression, rarely gets a redo
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