the.com/insensitivity

The art of saying the true thing at exactly the wrong moment, confidently.

means A lack of awareness or care for other people's feelings, often shown by what someone says or does.

from Built from Latin sensus, 'feeling' or 'sense,' via sentire, 'to feel' — the same root behind sense, sentiment, and sentimental. Add the negating in- and you get, literally, 'without feeling.' The word entered English use alongside 'sensitive' as thinkers began sorting people into those who could be wounded by words and those who, apparently, could not.

not honesty
honesty cares about landing; this skips that step
self-image
the insensitive rarely rate themselves insensitive
social cost
cheap to deliver, expensive to retract
disguise
often marketed as just being direct
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