the.com/information superhighway
1990s marketing for the internet, back when metaphors needed cars and lanes
means A once-popular buzzword for the internet and its future, imagining data zipping along digital 'roads' the way cars travel highways.
from Popularized in the early 1990s, notably through U.S. political and policy talk (Al Gore used it while championing tech infrastructure legislation), as a way to sell an abstract, wiry new technology to a public that understood roads, traffic, and travel. The metaphor leaned on a much older one — the interstate highway system — mapping its promise of fast, connected movement onto the still-unfamiliar idea of networked computers. Once dial-up tones and traffic jams on actual data lines became common experience, the phrase aged quickly into a nostalgic relic of early internet hype.
- coined by
- Al Gore popularized the term, didn't invent internet
- peak usage
- died out once people just said internet
- implies
- traffic jams, toll booths, roadkill, none accurate
- now sounds
- as dated as calling phones horseless telegraphs