the.com/information

The only thing that gets more valuable the more you give it away.

means The facts, signals, or knowledge that reduce uncertainty about something — what you get when data is organized enough to actually tell you something.

from From Latin informare, 'to give form to, shape, or train' — built from in- ('into') plus formare ('to form'), itself from forma ('shape, mold'). The original sense was literal: to put something into shape, to mold a mind through instruction. Only gradually, over centuries, did 'information' drift from 'the shaping of a person's understanding' to 'the stuff that does the shaping' — the facts themselves, detached from any particular mind they're forming.

etymology
Latin informare, to shape or mold the mind
shannon's trick
measured in bits by surprise, not meaning
physics link
thermodynamic entropy and info entropy share one formula
paradox
more of it often means less understanding
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