the.com/incognito

The browser mode that hides your history from you, not from Google.

means Traveling or acting under a disguised or concealed identity so others won't recognize who you really are.

from Borrowed from Italian 'incognito,' meaning 'unknown,' which traces back to Latin 'incognitus' — 'in-' (not) plus 'cognitus' (known, the past participle of 'cognoscere,' to learn or recognize). It entered English in the 1600s via travelers and nobles who adopted the Italian term while journeying under false names to avoid fuss or scandal — the word itself has always meant 'not known,' long before it meant 'pretending Chrome won't remember this.'

what it blocks
local history, cookies, saved logins only
what it allows
your isp and employer still see everything
origin
latin for unknown, favored by disguised nobility
common myth
treated as invisibility cloak, actually just amnesia
the.com · every word