the.com/horoscope

Astrology's way of flattering you with the same twelve personalities as a billion others.

means A forecast of personality or fate based on the position of stars and planets at the time of your birth.

from From Greek 'hōroskopos' — 'hōra' (time, hour, season) plus 'skopos' (watcher, one who observes) — literally 'observer of the hour.' It named both the practice and the instrument astrologers used to mark the exact degree of the zodiac rising at a person's birth, the 'ascendant,' from which the rest of the chart was plotted. The word rode into English through Latin and French, carrying its original job description the whole way: someone, or something, watching the clock of the sky.

origin
from greek for time and watcher
accuracy
works via barnum effect, not planets
stat
millions read one daily, none causal
fun twist
newspapers often write columns weeks in advance
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