the.com/haul

A video of someone buying things, praised as content instead of confessed as shopping.

means To move or pull something heavy with effort — and online, to show off a big batch of purchases like trophies from the hunt.

from From Middle English 'halen', meaning to drag or pull, related to Old French 'haler' and ultimately to Old Norse and Germanic roots tied to towing. The sense of a 'haul' as loot or a big catch (as in a fisherman's haul or a thief's haul) is centuries old — the shopping-video version just swapped fish and stolen goods for shopping bags and good lighting.

origin
from hauling cargo, now hauling bags
platform boost
youtube haulers turned unboxing into a genre
economics
free products often fund the praise
peak era
2010s beauty and fast fashion hauls
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