the.com/halo effect
One good trait fools you into assuming the whole package is great.
means A cognitive bias where one positive impression of a person or thing (like good looks or a single strength) unconsciously skews your judgment of their other, unrelated qualities.
from Coined from 'halo,' the glowing ring of light painted around saints and angels in religious art — a visual shorthand for 'this being is good, full stop.' The psychologist Edward Thorndike applied the term in a 1920 study of military officers, finding that commanders who rated a soldier highly on one trait (like physical bearing) tended to rate him highly on unrelated ones too, as if that single bright quality cast a glow over everything else about him.
- origin
- Named by psychologist Edward Thorndike in 1920
- classic case
- Attractive people rated smarter and more trustworthy, unfairly
- marketing trick
- One hit product makes a whole brand seem superior
- evil twin
- Horns effect: one flaw tanks your entire reputation