the.com/glossiness

The art of looking expensive by reflecting light better than your competitors.

means The quality of having a smooth, shiny surface that reflects light clearly, rather than scattering it dully.

from From 'glossy,' which surfaces in English in the 1500s meaning smooth and shining; the deeper root is uncertain, possibly linked to Scandinavian words for glowing or blazing (compare Icelandic 'glossi,' a flame). 'Gloss' later split into a second, unrelated life — meaning a note explaining a text — which comes instead from Greek 'glossa,' tongue or language. Two different ancestries, one coincidental spelling.

measured by
angle of light bounced off surface
paradox
hides flaws, also reveals every fingerprint
industry secret
often faked with a thin coating, not quality
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