the.com/foursquare
The app that taught your phone to know you're at a bar before you admit it.
means Solidly and openly direct or forthright — and literally, having four equal sides set squarely, like a building planted firmly on its foundation.
from From 'four' plus 'square,' originally a plain architectural term for something built with four equal sides set at right angles — a shape as stable as it sounds. By the 1300s English speakers had already stretched it metaphorically: a person could be 'foursquare' too, meaning firmly and uncompromisingly planted in their opinions, as solid-footed in argument as a well-built structure. The app borrowed that old sturdiness and pointed it at your location instead of your character.
- mayor mechanic
- turned checking in into a status war
- split identity
- spun off swarm to separate stalking from discovery
- data afterlife
- now powers ads more than friends
- peak era
- 2009 to 2012, badges were currency