the.com/footage
Raw reality before editing lies to it for a living.
means Footage is raw, unedited film or video material captured before anyone cuts, arranges, or shapes it into a finished story.
from Comes from 'foot' — literally the length of film reeled off and measured in feet. Early cinema cameramen and studios paid and tracked film by the foot, so a shoot's output was literally quantified in footage before the word drifted to mean any raw captured material, film stock or digital.
- original meaning
- film measured and paid by the foot
- etymology
- literally foot plus age, length-based
- modern irony
- nothing is measured in feet anymore
- security era
- now mostly means proof someone did something