the.com/flyer

A tiny paper promise that the event will be better than the design suggests.

means A single-sheet printed handout, usually produced cheaply and in bulk, meant to advertise or announce something.

from Ties to 'fly' — in the 1800s, 'flyer' or 'flier' described things noted for speed or lightness, including small handbills that could be scattered or 'flown' into a crowd. The leaflet sense is American in origin, sitting alongside the older use of 'flyer' for a fast train, a daring leap, or a risky bet ('take a flyer') — all variations on something quick, light, and loosed into the air.

etymology
from fly sheet, 1800s slang for handbill
fate
most die on sidewalks within hours
spelling
flier preferred for travelers, flyer for paper
irony
advertises events nobody reads flyers to find
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