the.com/flagship
The product a company bets its ego on, not just its revenue.
means The best or most important product, store, or asset in a group — the one a company leads with and measures itself by.
from Literally a naval term: the flagship was the vessel carrying the admiral or commander, marked by their flag, from which the whole fleet took its orders and its cues. By the 1800s, the word had drifted ashore metaphorically — a 'flagship' store or product became the one leading the company's fleet, the vessel everything else was arranged around.
- origin
- Literally the ship carrying the admiral's flag
- marketing trick
- Justifies the highest price without justifying it
- risk
- One bad flagship can sink the whole brand's reputation
- irony
- Often outsold by the cheaper phone nobody brags about