the.com/fair play

The rule everyone demands from others and bends for themselves.

means Conduct in games, contests, or dealings that follows agreed rules and treats everyone with equal, impartial honesty.

from A straightforward English compound — 'fair' (from Old English fæger, meaning beautiful or pleasing, which drifted toward 'just, even-handed') joined with 'play' in its sense of a game or contest conducted by the rules. The phrase surfaces in English by the 1500s, including in Shakespeare, originally tied to sport and games before spreading to cover any honest, even-handed dealing in business, politics, or life generally.

origin
Shakespeare used the phrase in King John, 1595
sports idiom
card given for sportsmanship, not skill
irony
invoked most loudly by whoever just lost
economics twist
fair play and free markets often contradict each other
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