the.com/exhibitor
Pays to stand behind a table hoping strangers make eye contact first.
means A person or company that rents booth space at a trade show, fair, or exhibition to display and promote their products or work.
from From Latin 'exhibere' meaning 'to hold out, display, show forth' — a combination of 'ex' (out) and 'habere' (to hold). The word entered English in the 1600s already carrying its showroom sense: one who holds something out for others to look at.
- booth fee
- often costs more than the product launch itself
- foot traffic myth
- most visitors want the free pen, not you
- peak hour
- last 30 minutes, when buyers finally get desperate
- real job
- selling before the sale, called networking on badges