the.com/eve
The anticipation always outperforms the actual day's box office numbers.
means The period or moment just before something significant happens — most commonly the night or day preceding an event.
from From Old English 'æfen,' meaning evening — the word narrowed over time to mean specifically the evening or day before a notable occasion, like Christmas Eve. 'Even' and 'eve' were once the same word; 'eve' is actually the clipped form, trimmed down from 'even' the way 'morn' was clipped from 'morning.'
- origin
- old english aefen, meaning evening, not endings
- biblical reuse
- adam's rib got better billing than the night itself
- economics
- eve shopping is just procrastination with a deadline
- linguistic twist
- same root gave us eventide and evensong