the.com/essentials
the word capitalism uses to make you buy things twice.
means the minimum set of items or actions genuinely required for something to function, though everyone quietly inflates the list.
from from latin essentia, being itself, the core of a thing's existence; borrowed by philosophy first, then hijacked by marketing to sell candles.
pandemic redefinitiontoilet paper briefly outranked medicine as essential
philosophy vs retailaristotle meant existence, target means skincare
military usesurvival kits define essentials as water, then everything else
for instance
maslow hierarchy base — 1943 paper ranks food, water, shelter before anything else counts
covid essential workers — 2020 governments legally defined who counted as necessary
minimalist capsule wardrobe — 33 items, one season, popularized by project 333 in 2010
bug out bag — prepper kit built around 72 hours of pure essentials