the.com/earnestness
the unironic heartbeat that survives every smirking decade and outlives the people who mocked it
wilde's jokeHis play mocked it, then made the word immortal
sincerity's cousinMeans trying hard with zero protective irony
hard to fakePerformed earnestness reads instantly as its opposite
old rootFrom Germanic words for serious, vigor, battle
comeback kidNew sincerity movements keep reviving it post-irony