the.com/dinner hour

The hour you promised yourself thirty minutes, twice a day, for the rest of your life.

means The designated block of time set aside for eating a midday or evening meal, traditionally treated as sacred and uninterruptible.

from A straightforward compound of 'dinner' — from Old French 'disner,' rooted in Latin 'disjejunare,' meaning 'to break one's fast' — and 'hour,' from Old French 'ore,' tracing back to Greek 'hora,' a fixed time or season. The phrase hardened into a fixed institution during the era of factory and office labor, when work finally had to pause by the clock rather than by the sun, and a meal became something you were allotted rather than something you simply had.

origin shift
Moved from midday to evening with industrial work schedules
telemarketer logic
They call at 6pm because you are finally home
not an hour
Averages closer to twenty minutes in most households
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