the.com/denim
the cotton armor that survived gold rushes, rock stars, and your worst decade of fashion
name originnamed for Nimes, France: 'serge de Nimes'
rivet patentLevi Strauss patented riveted jeans in 1873
indigo mathone pair takes roughly 1,800 gallons of water
banned dressSoviet states once treated jeans as capitalist contraband
miner rootsbuilt tough for gold prospectors, not catwalks