the.com/choice architecture
the art of stacking the deck without anyone seeing your hands.
means the design of how options are presented, since the presentation quietly decides what people pick.
from coined by richard thaler and cass sunstein in their 2008 book nudge, building on behavioral economics research showing that default settings and option ordering shape decisions more than the decisions' actual content.
defaults winopt-out systems raise organ donor rates by 60 percent
middle optiondecoy pricing pushes buyers toward the pricier choice
not neutralthere is no design that avoids influencing you
for instance
organ donation forms — austria hits 99.9 percent consent versus germany's 12 percent, opt-out versus opt-in
amazon one click buy — removed friction from checkout, became a patented default in 1999