the.com/deductible

The amount you must suffer before your insurance remembers you exist.

means The fixed amount you pay out of pocket on a claim before your insurance coverage kicks in to pay the rest.

from From 'deduct,' tracing back to Latin 'deducere' — 'de-' (away) plus 'ducere' (to lead), literally 'to lead away' or 'subtract.' The insurance sense is a straightforward 19th/20th-century extension of the financial meaning: an amount led away from, or subtracted from, what the insurer owes you.

pricing logic
lower deductible, higher premium, insurer still wins
psychology trick
makes you think twice before filing tiny claims
health plans
often resets every January, like your gym motivation
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