the.com/cyberpunk

High tech, low life, and the rent is still due

means A genre and aesthetic imagining futures with dazzling advanced technology sitting right on top of social decay, poverty, and corporate control.

from Coined in the early 1980s by writer Bruce Bethke, who used it as the literal title of a short story to fuse 'cyber' (from cybernetics, itself rooted in Greek 'kybernetes,' steersman) with 'punk,' borrowing the genre's scrappy, anti-establishment attitude. Editors and critics then applied it to the wave of fiction by writers like William Gibson, and it stuck as the label for that neon-and-grime vision of the future.

core thesis
corporations won, governments shrugged, neon paid the bills
coined by
writer Bruce Bethke, title of 1983 short story
golden rule
someone always sells their eyes for a loan
aesthetic tell
umbrellas, rain, ramen stalls under mega-ads
the.com · every word