the.com/crunchy

the sound your brain trusts before your tongue even tastes the food.

food scienceBrains rate crunchier chips as fresher, even when identical
the wordCoined to imitate the sound itself, an onomatopoeia
frequencyCrunch noise peaks near 5 kilohertz, our hearing sweet spot
slang shiftNow means granola-loving, eco-minded, barefoot hippie types
insect angleCrispy exoskeletons make bugs a high-crunch protein source
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