the.com/conduct

means How you behave or carry yourself, especially judged against some standard of propriety — or, as a verb, the act of leading, guiding, or managing something through to its conclusion.

from From Latin conducere, 'to lead together' or 'bring along' — con- (together) plus ducere (to lead, the same root that gives us 'duke' and 'duct'). It first meant literal escorting or guiding, which is why a conductor leads an orchestra or a train, and electricity 'conducts' along a wire. 'Conduct' as behavior came later, from the idea that your actions are something you lead or steer yourself through — you are, quite literally, the duke of your own deeds.