the.com/competitor
The reason you can't just ship mediocre and call it a day.
means A person or business striving for the same prize, customer, or market share as you, forcing you to actually be good.
from From Latin competere — 'com-' (together) plus 'petere' (to seek, to aim for, to strive toward). So a competitor is literally someone 'seeking together' with you toward the same goal — the word doesn't even imply enemies, just two people reaching for the same thing at once.
- origin
- Latin competere, to strive together, not against
- psychology
- you only notice them when you are losing
- paradox
- copying them guarantees you stay second
- secret use
- best source of free market research