the.com/chug

Drinking as a competitive sport, judged entirely on throat bravery.

means To drink something quickly and continuously without stopping, usually in one long gulping go.

from Pure sound-magic: 'chug' is imitative, echoing the rhythmic gulping noise of liquid glugging down a throat — the same instinct that gave us 'chug-chug' for a steam engine's rhythmic puffing. The drinking sense rode that same echo, borrowing the word because necking a drink in one go sounds, and feels, exactly like machinery working hard.

the motion
tilt, swallow, repeat, regret nothing publicly
physics problem
gravity helps, epiglottis timing does not
etymology
imitates the sound, like glug's try-hard cousin
social proof
always requires an audience chanting your name
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