the.com/choice architecture
the invisible hand rearranging the menu before you ever feel free to choose.
means the deliberate design of how options are presented, since the order and framing of choices quietly shapes what people pick.
from coined by richard thaler and cass sunstein in their 2008 book nudge, borrowing architecture to mean the structure surrounding a decision, not the decision itself.
default powerorgan donation opt-out countries hit 90%+ consent rates
nobel proofthaler won economics nobel in 2017 partly for this
cafeteria trickplacing fruit at eye level cuts junk food picks
not manipulationnudges preserve choice, just tilt the default path
for instance
organ donor defaults — austria hits 99% consent vs germany's 12% opt-in
nudge unit uk — behavioural insights team founded 2010, saved government millions
grocery store layout — milk placed at the back forces a full-store walk