the.com/chain letter

Pyramid scheme's low-tech ancestor, powered by guilt instead of greed.

means A letter mailed to several people who are each asked to copy and forward it to more people, often promising luck or threatening misfortune if the chain is broken.

from The term fuses 'chain' — links each tied to the next, unbreakable without cost — with ordinary 'letter.' The format dates to the 1800s, with religious 'letters from heaven' and 'luck letters' promising reward for compliance and ruin for refusal. The name 'chain letter' itself caught on in the early 1900s as these letters spread by post, each recipient forging a new link, and later jumped straight into email and social media without changing its logic one bit.

origin
predates email by over a century, started on paper
the threat
break the chain, suffer vague bad luck
math problem
exponential growth guarantees collapse within dozens of links
modern form
now lives as forwarded texts and fake giveaways
the.com · every word