the.com/cash cow
A product so profitable it stopped needing innovation, just milking.
means A product, business, or asset that reliably generates steady profit with little ongoing effort or investment required to sustain it.
from Straightforward agricultural metaphor from mid-20th-century American business jargon: a dairy cow doesn't need to be slaughtered or replaced to produce value — you just milk it, day after day, for a steady, low-effort yield. Business writers borrowed the image directly, and it stuck because the comparison needs no explanation.
- origin
- BCG growth-share matrix term from 1970s
- low growth
- thrives in mature markets, not new ones
- low investment
- funds other products instead of itself
- risk
- neglect turns it into a dead cow fast