the.com/cash cow

A product so profitable it stopped needing innovation, just milking.

means A product, business, or asset that reliably generates steady profit with little ongoing effort or investment required to sustain it.

from Straightforward agricultural metaphor from mid-20th-century American business jargon: a dairy cow doesn't need to be slaughtered or replaced to produce value — you just milk it, day after day, for a steady, low-effort yield. Business writers borrowed the image directly, and it stuck because the comparison needs no explanation.

origin
BCG growth-share matrix term from 1970s
low growth
thrives in mature markets, not new ones
low investment
funds other products instead of itself
risk
neglect turns it into a dead cow fast
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