the.com/cardmaking

Folding paper into proof that you remembered someone before the algorithm reminded you.

means The hobby and craft of creating greeting cards by hand, using paper, ink, embellishments, and a fair amount of patience.

from A plain compound of "card" and "making." "Card" reaches back through French "carte" to Latin "charta" (a leaf of papyrus or paper), itself borrowed from Greek "khartes." The "-making" simply names the act of producing something, an Old English habit of building words by bolting a verb onto its product, as in "shoemaking" or "matchmaking." The activity as a named craft is modern, riding the wave of papercraft and scrapbooking hobbies.

ancient roots
Chinese exchanged New Year greetings on paper centuries ago
hallmark empire
Founded 1910 by a teen with shoeboxes of postcards
craft revenge
Handmade cards rose as digital messages felt cheaper
gluing terms
Decoupage, embossing, quilling all live in this hobby
emotional math
Five minutes folding beats five seconds typing
for instance

hallmark — world's largest greeting card company, founded 1910, produces over 2 billion cards annually

world card making day — observed october 1st annually, created by cardmakers' association to celebrate the hobby

stampin' up — direct sales company founded 1988 specializing in cardmaking stamps and supplies, $3.2b annual revenue

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