the.com/candidacy
The period where you ask strangers to trust you with power you don't have yet.
means The formal state of being a candidate for an office or position — the stretch of time you're officially in the running.
from From Latin candidatus, 'clothed in white' — Roman men seeking public office wore a bright white toga (the toga candida) to stand out in the crowd and signal their ambition. Candidacy carries that gleam forward: candere means 'to shine or glow,' the same root behind 'candid' and 'candle.' The whitened toga was the original campaign branding.
- origin
- from candidatus, Latin for toga whitened with chalk
- root irony
- candid once meant literally white, not honest
- legal start
- begins officially the moment you file, not when you tweet
- duration risk
- longer candidacies raise more money and more scrutiny