the.com/bragging
the verbal flex that shrinks the moment it's announced and grows when it stays quiet
originFrom Middle English 'braggen,' meaning to make a loud noise
brain chemistrySelf-disclosure triggers the same reward circuits as money
humblebragCoined by comedian Harris Wittels in 2010
backfireStudies show bragging makes listeners trust you less
peacock logicCostly displays signal you can afford the waste