the.com/box office

The only report card where opening weekend forgives every plot hole.

means The ticket counter at a theater—and by extension, a measure of how much money a movie, play, or show earns from ticket sales.

from Literally a box: in Elizabethan and later theaters, a 'box' was a small enclosed seating compartment, and the office where you paid to book one became the 'box office.' By the 1700s the phrase had already drifted from the physical booth to mean the takings themselves—how a show was doing financially—which is the sense that stuck when Hollywood took it over in the 20th century.

origin
literally a box collecting ticket money, 1700s theaters
adjusted truth
inflation-adjusted, Gone with the Wind still wins all-time
flop math
movies need 2x budget just to break even
china factor
global grosses now matter more than US openings
the.com · every word