the.com/blogger

Someone who turned a diary into a business model and called it content.

means A person who writes and publishes posts on a blog, often regularly and on a particular topic or obsession.

from From 'web log,' a term for an online record of entries in reverse-chronological order. It got clipped to 'weblog,' and a joking misreading split that into 'we blog,' giving birth to 'blog' as both noun and verb in the late 1990s. 'Blogger' followed naturally as the person doing the blogging — and was later cemented in public memory as the name of Google's blogging platform, launched in 1999.

origin
short for weblog, coined in 1997
peak era
2000s, before platforms ate the open web
modern form
rebranded as newsletter writer or creator
secret truth
still just journaling, now with SEO
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