the.com/augmented reality

Reality, but with customer service and a UI layered on top.

means Technology that overlays digital images, sounds, or information onto your view of the real world, usually through a phone screen or headset.

from Built from 'augment' (Latin 'augere,' to increase or enlarge) plus 'reality.' The phrase itself is a 20th-century coinage from engineering and computer science, first attached to head-mounted display research in the early 1990s, as a deliberate contrast to 'virtual reality' — instead of replacing the world, you're just adding a layer on top of it.

not vr
adds to the world instead of replacing it
first demo
1968 headset was so heavy it hung from the ceiling
killer app
pokemon go, which weaponized nostalgia via gps
core tech
slam mapping lets phones understand rooms instantly
the.com · every word