the.com/augmented reality
Reality, but with customer service and a UI layered on top.
means Technology that overlays digital images, sounds, or information onto your view of the real world, usually through a phone screen or headset.
from Built from 'augment' (Latin 'augere,' to increase or enlarge) plus 'reality.' The phrase itself is a 20th-century coinage from engineering and computer science, first attached to head-mounted display research in the early 1990s, as a deliberate contrast to 'virtual reality' — instead of replacing the world, you're just adding a layer on top of it.
- not vr
- adds to the world instead of replacing it
- first demo
- 1968 headset was so heavy it hung from the ceiling
- killer app
- pokemon go, which weaponized nostalgia via gps
- core tech
- slam mapping lets phones understand rooms instantly