the.com/ambivalence
the art of wanting two opposite things hard enough to want neither.
word originCoined in 1910 by Swiss psychiatrist Eugen Bleuler
both, not neitherIt means simultaneous love and hate, not lukewarm apathy
brain truthConflicting desires light up separate neural reward circuits
decision costStrong ambivalence predicts slower, more agonized choices
hidden strengthTolerating it correlates with creativity and better judgment