Alibaba's Singles Day 2025 shopping festival is winding down with weaker consumer sentiment as shoppers gravitate toward budget-friendly deals rather than premium purchases. Apple's iPhone and beauty products drove sales, but overall momentum has slowed compared to prior years, reflecting broader economic caution in China.
·Shoppers increasingly prioritize affordable items over high-ticket purchases during the festival
·Apple's iPhone and beauty products led sales growth across the platform
·AI adoption by consumers and brands marked a notable shift in this year's edition
·Singles Day serves as a barometer for Beijing's push to stimulate consumer spending
·Sales growth has decelerated from previous years amid muted economic sentiment
drawn from Reuters, Forbes, South China Morning Post, Yahoo Finance · updated 221d ago