the.com/air freshener
a tiny lie you hang from your mirror to convince guests your car has a soul
means A scented product—spray, gel, plug-in, or hanging cardboard—designed to mask or replace unpleasant odors in a room or vehicle with a more pleasant smell.
from A plain compound of "air" and "freshener," the latter from "fresh," a word of Germanic stock (related to Old English "fersc" and German "frisch," meaning unspoiled or new). The phrase is a 20th-century coinage that grew alongside the household chemical industry, when companies discovered you could sell people the smell of pine forests in a can.
- origin
- Invented in 1948, inspired by gas mask filters
- pine tree
- Little Trees come in over 60 scents
- the trick
- Most don't clean air, just mask it
- flavor name
- New Car smell is a chemical fiction
febreze — procter & gamble's spray product, launched 1996, market leader with ~$1 billion annual sales
little tree air freshener — julius sämann ltd's iconic hanging cardboard freshener, over 200 million sold since 1952
ozium — alkalized glycerin spray by reckitt benckiser, used in cars and homes since 1979